Written by: Mahra Al Hosani, Founder

2024/8/14

In a world where fashion often meets waste, Nadia Al Shimmari emerges as a beacon of change, reshaping the narrative through Hello&GoodBuy, a UAE-based sanctuary for preloved clothing. Born in Denmark, Nadia's journey intertwines a love for fashion with a deep-rooted commitment to sustainability, community, and environmental consciousness.

Hello&GoodBuy isn't merely a clothing outlet; it's Nadia's passion project, born from a longing for the thriving preloved fashion culture she grew up with. Fueled by a profound sense of responsibility towards the planet and a desire to give back to the UAE, this platform embodies her ethos of conscious consumerism.

Nadia's dedication to sustainable practices resonates within every facet of Hello&GoodBuy. The platform's mission echoes her beliefs, aiming to provide a zero-waste haven for eco-conscious individuals seeking affordable, preloved clothing options. Through this venture, she encourages a shift in consumer behavior, emphasizing the significance of reducing the carbon footprint of the fashion industry.

At the heart of Hello&GoodBuy lies an extensive outreach program. Inspired by Denmark's harmonious coexistence with nature, Nadia and her team organize beach cleanups, engage in mangrove planting, host upcycling workshops, and foster community through clothing swap events. These initiatives not only promote sustainability but also reflect Nadia's commitment to making a positive impact on the environment and the local community.

Beyond her entrepreneurial pursuits, Nadia's background in teaching at Red Cross Asylum schools in Denmark speaks volumes about her dedication to education and community involvement. Her multifaceted interests, from founding book clubs and discussion groups to being a pet parent and a fervent advocate for zero-waste living, underline her holistic approach to life.

Hello&GoodBuy's commitment to social impact shines through its initiatives: from organizing beach cleanups to raising environmental awareness through social media, supporting education for girls in Malawi and Botswana, and lending a helping hand to local NGOs in the UAE.

As the journey continues, Hello&GoodBuy prepares to unveil its ambitious plans for 2024. This year marks the commencement of innovative projects, including mangrove planting collaborations in Abu Dhabi, expanded clothing swap events, pop-up shops, and groundbreaking initiatives aimed at furthering sustainability efforts. 

Nadia Al Shimmari's Hello&GoodBuy stands as a testament to the transformative power of one person's vision to create a world where fashion meets sustainability, community thrives, and the planet flourishes. Stay tuned for the inspiring chapters yet to unfold in this remarkable sustainable fashion journey.